Brands Communication

Media Relations

Media are not like they used to be until recently. The information that is currently collected by or sent to media daily is massive and this information explosion poses unique challenges. In this complex media environment, DBC’s approach of storytelling to diverse media ensures that the right message will reach the right person, and will be told in an integrated and holistic way, considering at the same time the dynamics, the objectives and the available resources. We use all three media types: Traditional, Hybrid and Social and we employ strategies specifically designed to tell and amplify your story.

Our approach goes beyond simply relaying material to journalists or mail-bombing Press Releases. After our client sends us the content, we will work together to highlight the most important aspects and create the core message. DBC will then take it from there and collaborate with journalists and influencers to spread the message and have it appeared in relevant media.

At the heart of this approach, our genuine commitment to support our clients create compelling content leads to developing useful, shareable and interesting content that enhance the story and improve the brand. Our media engagement team comprises of former journalists, passionate media relations experts and domain experts from the transport, ports, terminals, airports and logistics sector.

Indicatively, DBC can undertake the following activities:

  • Messaging and Materials Development
  • Press Office Services
    • Newsletters
    • Press Releases
    • Corporate Briefings
  • Journalist Relationship Management
  • Media and Testimony Training
  • Crisis Communications Support
  • Policy and Landscape Analysis
  • Media Relations
  • Issue Advocacy and Management
  • Nucleus Mobilization and Building Support
  • Digital Strategy and Advocacy * Event Planning and Execution

Interested? Find out more about our capabilities or contact us!